Shannon & Waterman Blog
Flooring, Interior Design

Five Design Trends to Inspire You

1: Look Up – Ceilings are the Ultimate Topping in Every Room

Your ceiling should never be an afterthought (it is considered “the 5th wall” after all). For centuries, designers and decorators celebrated ceilings with a variety of finishes and looks. This beautiful trend got lost for years under layers of popcorn and plaster, but it is back and more stunning than ever. Applied moldings, wood planks, exposed beams and more are bringing ceilings to life again - wood finishes on the ceiling have never looked so good!

The sky, or ceiling, is the limit! Learn about how Shannon & Waterman can give your home a customized look here.

2: Colorful Kitchens

Color is back, especially in the kitchen! While all-white kitchens have been the norm for the past few years, we are excited to see an increase in colors in the room at the heart of every home. Cabinetry, sink materials and more are blossoming into everything from natural neutrals to charcoal to even deeper tones, giving a more chic and sophisticated look to many homes. To balance the darker palette, we can also expect to see a shift from stainless and all white sinks to more color-rich materials such as unlacquered brass, copper, and concrete. On the floor, hundreds of beautiful tones and finishes on natural hardwood wide planks are providing the perfect complement to the colorful new palettes.

This kitchen from HGTV gives off an eclectic feel with its warm red walls and wood accents.

3: Satin Finished Wood Floors

Satin finishes are gaining in popularity as homeowners shift toward preferring less "polished" floors.  Satin finishes offer a beautiful balance between traditional semi-gloss and the trendy low-gloss finishes and provide many of the benefits of each style. Plus, the less glossy your floors, the less light reflects off them, which, in turn, shows less dirt/dust as well as imperfections in the floor.

These Walnut Butternut floors with a satin finish from Shannon & Waterman will give your home both a classic and contemporary feel.

4: Longer and Wider Hardwood Planks

The desire for longer and wider hardwood planks continues to grow. Why are they so popular?  For one thing, wider and longer planks create a more “integrated” appearance – with less joint lines – which emphasizes the visual appeal of wood grains. Longer plank lengths are more traditional and, when combined with wider plank flooring, can open up rooms that may otherwise feel or look smaller.  A lanky, long plank in a wide width is the perfect combination to making a beautiful floor.

One of Shannon & Waterman’s most popular wide planks is the White Oak Tiger’s Eye. View more flooring styles at ShannonWaterman.com

5: Diagonal / Angled Wood Floors

Gone are the days when wood planks have to run parallel or perpendicular to the walls. The trend to install wood floors at an angle has grown in popularity in recent years. Applying this technique will give your living space a more contemporary and luxurious look. While it may cost a bit more to create this custom look, the result will be a beautiful work of art that you can live on.

This custom look is always a conversation piece. Break from the norm and see what the professionals at Shannon & Waterman can create for your home. 

Trends will come and go as fast as the change in seasons, and while we are always excited to see what new decorating ideas and trends will emerge each year, we do not recommend only decorating around trends.  Use them as a great source of inspiration. There’s no harm in incorporating decorating trends into your home as long as you focus on what you love and mix trendy elements with classic ones.


Every newly crafted Shannon & Waterman wide plank floor has its beginnings in our family-owned, old growth forests. For generations, we have masterfully managed our forests for true sustainability—ensuring that we always have the mature trees necessary to supply the densely grown, stable, and generously proportioned wood to create the floors of your dreams. Also, many of our products are FSC® certified.

The complete Shannon & Waterman line of products can be viewed on our website here: S&W Floors. Give us a call at (844) 315-2520 for more information.